![]() As you can imagine, once there are two or three files named this way things can get confusing. ![]() In the past, many advertisers have sent us ads named Plastics-ad.tif or InsideFinishing-ad.tif. Ideally, your filename should include the name of your company or establishment. ![]() tif with lzw compression and see what effect that has. jpg to make the file smaller, try saving the. jpgs are a lossy compression format, which means that image detail is removed to make the file smaller. jpgs can work as long as they are saved at the highest possible quality. tif file as well, saved at 300 dpi minimum (higher if there is small text in the ad and 600 dpi minimum if the ad is black-and-white or grayscale.) Occasionally, a pdf file will cause problems for the printer and we would like to be able to immediately substitute a. We request that your pdf file be accompanied by a flattened. If you need any assistance in creating a. NOTE: We do not use QuarkXPress or Microsoft Publisher. We request that you send Adobe’s Portable Document Format (.pdf) files and Tiff (.tif) files. We ask that all ads match the measurements listed below: We request that all electronic files NOT have crop marks or registration marks included in the file, even for full page ads. Do you need crop marks or registration marks on the file? Peterson Publications, Inc., is PC-based, using Adobe InDesign CS and Photoshop CS. ![]() Please read the following guidelines before sending us your advertisements.
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